This campaign for BMW was implemented on the domestic Airport.TV® network at the TOP 3 major airports in South Africa namely O.R. Tambo, Cape Town and King Shaka domestic terminals.
Their creative execution was around illustrating their 40 year legacy of the 3-series models from when it was first released in 1975 in a build-up to their latest model at the time, which was their 2015 edition. The fact that Airport.TV® has multi-screen groupings made this campaign that much more effect.
