The environment enables targeting of particularly affluent consumers, identified as significant and influential decision-makers.
Located within a captive environment, these travellers are in a receptive state of mind and have purchasing power.
They are therefore a premium audience.
The media intervention along the passenger journey provides an unavoidable distraction via multiple touchpoints.
Media serves not only to entertain, raise awareness and drive engagement, but also directly influence at the point of purchase, when time to indulge is freely available.
Advertising in the airport is cost-effective with low wastage values.
Coupled to consistently high levels of audience reach, it provides an effective messaging platform within a captive and highly targeted environment.