Dell used our full offering to promote their Venue Pro tablet by booking an activation space in O.R. Tambo to convey the message to passengers, classic sites in Cape Town and King Shaka and a high frequency slot on Airport.TV® at all 3 of these airports to reinforce the message.
This campaign for BMW was implemented on the domestic Airport.TV® network at the TOP 3 major airports in South Africa namely O.R. Tambo, Cape Town and King Shaka domestic terminals.
Their creative execution was around illustrating their 40 year legacy of the 3-series models from when it was first released in 1975 in a build-up to their latest model at the time, which was their 2015 edition. The fact that Airport.TV® has multi-screen groupings made this campaign that much more effect.