INDUSTRY & TECHNOLOGY

PROGRAMMATIC BUYING

Airport Ads offers programmatic access to its digital inventory through Broadsign SSP, enabling advertisers and agencies to purchase inventory efficiently and at scale.

Programmatic capabilities include:

• Real-time access to premium airport inventory
• Dynamic campaign activation and optimisation
• Day-parting and time-based messaging
• Contextual and audience-led creative delivery
• Flexible campaign management and reporting

AUDIENCE MEASUREMENT & ACCOUNTABILITY

Airport Ads has implemented All Unite Sensors across its network to provide independent audience measurement and campaign accountability.

The technology enables:

• Verified VAC (Visibility Adjusted Contact) measurement
• Real-time footfall tracking
• Audience movement analysis
• Campaign verification and performance reporting
• Enhanced transparency for advertisers and agencies

Together, these technologies provide advertisers with greater confidence, improved targeting capabilities and measurable campaign outcomes across the Airport Ads network.