PMG and Agile Capital transformation and empowerment partners

Transformation a business imperative for Provantage Media Group

Proudly South African out-of-home company Provantage Media Group is 52% black owned and 39% black female owned – but it says transformation is about so much more than ownership. When leading out-of-home company Provantage Media Group  (PMG) was awarded a Level 1 B-BBEE rating in 2017 – the highest possible assessment – it became one […]

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Why Airport Advertising Scores Big with Sports Fanatics

Airports are an ideal environment in which to communicate with and reach sports fans, explains Mzi Deliwe, Deputy CEO of Provantage Media Group and Head of Airport Ads. It’s well-documented that people passionate about the sports they play and follow will go to extra lengths to make sure they don’t miss out on a particular […]

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Standard Bank Unveils ‘Spectacular’ Campaign At O.R. Tambo International

Breaking through the clutter, Standard Bank has embarked on an innovative and striking outdoor campaign with Airport Ads that looks set to leave a lasting impact on travellers making their way through O.R. Tambo International Airport in Johannesburg, generating increased levels of awareness. The campaign undertaken by Standard Bank Corporate and Investment Banking has seen […]

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Shimansky campaign delivers a ‘gem’ at CT International

Shimansky is one of the most recognised jewellery brands in South Africa and that reputation looks set to be enhanced, thanks to a striking advertising campaign it has embarked on with Airport Ads. This ‘Airport Classic’ campaign is in the form of an eye-catching 27m (width) x 2.5m (height) brand presence covering one side of […]

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Provantage Media Group consolidates operations into new head office

Provantage Media Group (PMG) has seen substantial organic and acquisition growth over recent years rendering the well-known Head Office location on Republic Road to no longer be suitable for the leading Out of Home media company.  The group has consolidated all of its operations and divisions into a new 6,500m2 made-to-fit Head Office situated at […]

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AIRPORT ADS UNVEILS STRATEGIC REBRAND

Johannesburg, 5th September 2019 One of South Africa’s most trusted integrated airport media advertising specialists, Airport Ads® has refreshed its corporate identity to mark the company’s next step of its journey into the future. Since launching in May 2012, the standalone division of Provantage Media Group (PMG) has been the go-to media expert in the […]

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Sharjah Airport Authority awards commercial advertising management to Provantage

Sharjah Airport Authority (SAA) has signed an agreement with Provantage Media Group (PMG), which specialises in commercial advertising at international airports. PMG will manage the advertising spaces at Sharjah Airport for eight years. The agreement was signed by HE Ali Salim Al Midfa, Chairman of Sharjah International Airport Authority, and Jacques du Preez, Founder and […]

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Showmax goes big with Airport Ads at Cape Town International

Showmax has made a big statement in partnership with Airport Ads by unveiling an eye-catching large format building wrap at Cape Town International Airport. The building wrap is part of a four-month Showmax campaign and is situated on the exterior of the airport’s parking garage, facing the road that exits the airport precinct – a […]

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MTN Business ‘goes’ directly to target audience with national Airport Ads campaign

MTN Business has placed its trust in Airport Ads to deliver a targeted, upper income audience, and rolled out a national multi-site awareness campaign that speaks directly to small business owners. The leading network has booked multiple holdings at South Africa’s 12 airports for a period of six months, with creative executions across a multitude […]

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Why Out-of-Home is withstanding the threat of digital and growing with it

With digital and mobile continuing to grow its market share, most traditional mediums have seen their slice of the pie cut dramatically, but not Out of Home, according to Jacques du Preez, CEO of leading South African and African Out-of-Home media owner, Provantage Media Group. I recently reviewed some research conducted by MAGNA Intelligence, the […]

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AIRPORT ADS® GRANTED FIVE-YEAR CONCESSION AT KRUGER MPUMALANGA INTERNATIONAL

Airport Ads® has renewed its contract with Kruger Mpumalanga International Airport (KMIA) and in the process strengthened its position as South Africa’s market leader in the airport advertising space. The contract has been renewed for another five years until June 2024, following on from the initial five-year concession agreement signed in 2014. The end result […]

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Diners Club takes highly targeted approach on Airport.TV®

Diners Club has opted for a targeted approach and developed a campaign in partnership with Airport Ads® that speaks directly to the travel community, in an environment where that community should be most receptive to travel-related product messaging. Specifically, the campaign is running across digital screens on Airport.TV® at O.R. Tambo International airport in Johannesburg, […]

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Coke leverages the power of digital with engaging Airport Ads® campaign

Coke is a brand renowned for its marketing campaigns over the years and more recently was able to extend the reach and level of engagement with one of its more successful campaigns in South Africa, with a digital execution across the country’s airports, in partnership with Airport Ads®. The campaign in question was the popular […]

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Discovery Vitality books national Airport Ads® digital campaign

Airport Ads® provided the perfect blueprint of how best to leverage the power of digital with an out of home campaign in partnership with Discovery Vitality that delivered tangible results for the client. The campaign rolled out across 500 Airport.TV® and Visionet™ digital screens at 12 South African airports, providing Discovery with the opportunity to […]

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Airport Ads® and Global Out of Home Media Support ACI Africa General Assembly

Airport Ads® in association with Global Out of Home Media recently played a key sponsorship role in the Airports Council International Africa’s 27th Annual General Assembly, Regional Conference and Exhibition, which took place in Abidjan, Côte d’Ivoire from the 13th to the 19th of October. Airports Council International (ACI) is the only global trade representative […]

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MTN targets entire consumer journey at SA’s busiest airports

MTN, the global cellular network provider that operates in 22 markets in Africa and the Middle East is targeting both arriving and departing business travellers along the entire passenger journey at OR Tambo, Lanseria, Cape Town and King Shaka international airports. With a high percentage of local and international business travel occurring at these airports, […]

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ABSA rebrand campaign targets twelve airports

Airport Ads® recently partnered with ABSA to announce the banking giant’s rebrand across twelve airports nationally. Visible on static and digital media solutions in order to deliver impact and frequency in key airport locations, the Africanacity campaign targets existing and prospective banking clients across retail and business, both landside and airside. Positioned within high-traffic locations, […]

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