News Articles

As South Africa’s travel sector grows, so does the opportunity for brand engagement South Africa’s airports are becoming some of the country’s most valuable commercial and communication assets, says Mzukisi Deliwe, deputy CEO of Provantage and head of Airport Ads. As air travel surges across both business and leisure segments, Airports Company South Africa reports […]

Johannesburg’s Lanseria International Airport, always a convenient gateway to Gauteng’s northern corridor, has become a strategic domination zone for brands. Johannesburg’s Lanseria International Airport, always a convenient gateway to Gauteng’s northern corridor, has become a strategic domination zone for advertisers (Image supplied) Johannesburg’s Lanseria International Airport (Lanseria) is on an upward trajectory. Passenger movements reached […]

Johannesburg, September 2025 – Airport Ads® has expanded its Visionet™ network with a bold new large-format digital billboard located in the International Departures area of OR Tambo Airport—one of Africa’s busiest global transit hubs. The Provantage company’s strategic new site strengthens its ability to deliver premium visibility and high-impact messaging at a key moment in […]

Airport Ads®, part of the Provantage family of companies, has announced the extension of its exclusive airport advertising rights at Kruger Mpumalanga International Airport (KMIA) – the gateway to the world’s most iconic game reserve, the Kruger National Park, the Blyde River Canyon, ancient caves and many scenic and heritage attractions. Airport Ads has held […]

Based on the latest data from the AirHelp Score for 2023, Cape Town International Airport has been voted the third-best airport in the world. And with Cape Town ranked as the second-best city in the world by Time Out Magazine, the Mother City is attracting more visitors than ever before – both locally and internationally. […]

The Springboks have returned to South Africa following a record-breaking victory at the 2023 Men’s Rugby World Cup. When the team landed at OR Tambo International Airport, thousands of fans gathered to welcome the champions home as they made their entrance via the airport’s international arrivals terminal. Brands took advantage of the moment by ensuring […]

Airport Ads®, one of the most innovative airport media companies in the Middle East and Africa Region (MEA) and part of the Provantage family of companies, has announced the launch of The Atrium, its latest digital airport media solution situated within the International Arrivals Atrium at Johannesburg OR Tambo International Airport. The power of digital […]

Visionet™ from Airport Ads® (a Provantage company) is a large-format digital media platform available at key national airports in South Africa. With large-format digital Visionet screens in OR Tambo, Cape Town International, King Shaka International, Lanseria, and more recently, George Airport, reaching an audience of 1,2 million people monthly, the Visionet footprint is growing in […]

Travel is back on the agenda for many, and this is good news for advertisers looking to attract customers at airports and keep them engaged. Brands that dominated the airport space pre-covid are demanding to own their iconic sites again. Ciska John, Advertising Manager at Airports Company South Africa (ACSA) says airport advertising enhances the […]

Johannesburg, October 2021 – Global leading consumer electronics brand Hisense has teamed up with Airport Ads, a division of Provantage Media Group in selecting two key strategic and unique advertising touch points at Johannesburg’s O.R. Tambo International  (ORTIA), one of Africa’s busiest airports. In order to achieve their objectives of targeting and communicating with business […]

Johannesburg, August 2021 – South African financial services group Sanlam is looking to make a big impact with a niche, targeted audience, with an Airport Ads® campaign that is well-placed to drive increased levels of awareness of the Sanlam brand. The campaign has been rolled out at Lanseria International Airport to the north-west of Johannesburg, […]

Johannesburg, March 2021 – Ninety One has been sponsoring the news segment on Airport.TV®​ for the past five years, and in the process has been able to directly engage a targeted audience on this effective digital Out of Home platform. Such has been the success of this long-standing sponsorship that Ninety One has elected to […]

Global technology company Huawei has enlisted the help of Out of Home market leader Airport Ads to make a big splash in South Africa and drive awareness of its ‘Huawei – Enterprise’ campaign.  The campaign is a classic large-format billboard campaign, with Huawei opting for size and scale at four key airport sites – O.R. […]

Provantage Media Group has taken its digital offering to the next level with the launch of ‘Sonar’, an audience powered mobile geo-location offering that will allow for the extension of campaigns from Out-of-Home (OOH) into the digital realm. PMG, through its various divisions, will be offering this geo-location service to all its campaigns to create […]

Airport Ads has significantly strengthened its Visionet™ – Southern Africa’s largest indoor airport screen – network with the addition of a new large format digital Out of Home site at O.R. Tambo International Airport (ORTIA) in Johannesburg. In doing so, it has responded to market demand and its customers’ growing need for a greater digital […]

Mzukisi Deliwe, Deputy CEO of Provantage Media Group and head of leading airport environment Out-of-Home player Airport Ads, unpacks the most pertinent trends for 2020. There is no doubt that airport passenger numbers are increasing annually, bringing bigger revenue and foot traffic to destinations worldwide. But what are the biggest trends that will affect OOH […]

Proudly South African out-of-home company Provantage Media Group is 52% black owned and 39% black female owned – but it says transformation is about so much more than ownership. When leading out-of-home company Provantage Media Group  (PMG) was awarded a Level 1 B-BBEE rating in 2017 – the highest possible assessment – it became one […]

Airports are an ideal environment in which to communicate with and reach sports fans, explains Mzi Deliwe, Deputy CEO of Provantage Media Group and Head of Airport Ads. It’s well-documented that people passionate about the sports they play and follow will go to extra lengths to make sure they don’t miss out on a particular […]

Breaking through the clutter, Standard Bank has embarked on an innovative and striking outdoor campaign with Airport Ads that looks set to leave a lasting impact on travellers making their way through O.R. Tambo International Airport in Johannesburg, generating increased levels of awareness. The campaign undertaken by Standard Bank Corporate and Investment Banking has seen […]

Shimansky is one of the most recognised jewellery brands in South Africa and that reputation looks set to be enhanced, thanks to a striking advertising campaign it has embarked on with Airport Ads. This ‘Airport Classic’ campaign is in the form of an eye-catching 27m (width) x 2.5m (height) brand presence covering one side of […]

Provantage Media Group (PMG) has seen substantial organic and acquisition growth over recent years rendering the well-known Head Office location on Republic Road to no longer be suitable for the leading Out of Home media company.  The group has consolidated all of its operations and divisions into a new 6,500m2 made-to-fit Head Office situated at […]

Johannesburg, 5th September 2019 One of South Africa’s most trusted integrated airport media advertising specialists, Airport Ads® has refreshed its corporate identity to mark the company’s next step of its journey into the future. Since launching in May 2012, the standalone division of Provantage Media Group (PMG) has been the go-to media expert in the […]

Sharjah Airport Authority (SAA) has signed an agreement with Provantage Media Group (PMG), which specialises in commercial advertising at international airports. PMG will manage the advertising spaces at Sharjah Airport for eight years. The agreement was signed by HE Ali Salim Al Midfa, Chairman of Sharjah International Airport Authority, and Jacques du Preez, Founder and […]

Showmax has made a big statement in partnership with Airport Ads by unveiling an eye-catching large format building wrap at Cape Town International Airport. The building wrap is part of a four-month Showmax campaign and is situated on the exterior of the airport’s parking garage, facing the road that exits the airport precinct – a […]

MTN Business has placed its trust in Airport Ads to deliver a targeted, upper income audience, and rolled out a national multi-site awareness campaign that speaks directly to small business owners. The leading network has booked multiple holdings at South Africa’s 12 airports for a period of six months, with creative executions across a multitude […]

With digital and mobile continuing to grow its market share, most traditional mediums have seen their slice of the pie cut dramatically, but not Out of Home, according to Jacques du Preez, CEO of leading South African and African Out-of-Home media owner, Provantage Media Group. I recently reviewed some research conducted by MAGNA Intelligence, the […]

Airport Ads® has renewed its contract with Kruger Mpumalanga International Airport (KMIA) and in the process strengthened its position as South Africa’s market leader in the airport advertising space. The contract has been renewed for another five years until June 2024, following on from the initial five-year concession agreement signed in 2014. The end result […]

Diners Club has opted for a targeted approach and developed a campaign in partnership with Airport Ads® that speaks directly to the travel community, in an environment where that community should be most receptive to travel-related product messaging. Specifically, the campaign is running across digital screens on Airport.TV® at O.R. Tambo International airport in Johannesburg, […]

Coke is a brand renowned for its marketing campaigns over the years and more recently was able to extend the reach and level of engagement with one of its more successful campaigns in South Africa, with a digital execution across the country’s airports, in partnership with Airport Ads®. The campaign in question was the popular […]

Airport Ads® provided the perfect blueprint of how best to leverage the power of digital with an out of home campaign in partnership with Discovery Vitality that delivered tangible results for the client. The campaign rolled out across 500 Airport.TV® and Visionet™ digital screens at 12 South African airports, providing Discovery with the opportunity to […]

Airport Ads® in association with Global Out of Home Media recently played a key sponsorship role in the Airports Council International Africa’s 27th Annual General Assembly, Regional Conference and Exhibition, which took place in Abidjan, Côte d’Ivoire from the 13th to the 19th of October. Airports Council International (ACI) is the only global trade representative […]

MTN, the global cellular network provider that operates in 22 markets in Africa and the Middle East is targeting both arriving and departing business travellers along the entire passenger journey at OR Tambo, Lanseria, Cape Town and King Shaka international airports. With a high percentage of local and international business travel occurring at these airports, […]

Airport Ads® recently partnered with ABSA to announce the banking giant’s rebrand across twelve airports nationally. Visible on static and digital media solutions in order to deliver impact and frequency in key airport locations, the Africanacity campaign targets existing and prospective banking clients across retail and business, both landside and airside. Positioned within high-traffic locations, […]