The campaign is a classic large-format billboard campaign, with Huawei opting for size and scale at four key airport sites – O.R. Tambo International Airport in Johannesburg, Lanseria International Airport, King Shaka International Airport in Durban, and Cape Town International Airport.
The advertising platforms are all massive in size and iconic airport canvasses on which Huawei has been able to paint an attractive picture of its IdeaHub product — a productivity tool for the smart office that bundles together intelligent writing, high-definition video conferencing and wireless sharing, all rolled into one.
“Airports may not be operating at full capacity at the moment, but with business travel still being conducted, there remains the opportunity for brands to engage with a particular audience – one that sits in the upper-income segment,” says Mzi Deliwe, Deputy CEO of Provantage Media Group. “Huawei is a global brand and it clearly understands its target audience, and this bold campaign says volumes about how valuable it views the South African airport environment as an attractive location in which to engage that particular audience.”